Very interesting phenomenon where a VP of an agency (Ketchum) working for a client (FedEx) commented in a non-work channel about something that happe
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13-min video interview with Jascha Franklin-Hodge - cofounder and Chief Technology Officer of Blue State Digital, the company that created and mainta
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This is an excellent article that expresses how a company should think about value propostion, brand, and customer makeup to come up with a logical f
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Case study of a steakhouse in North Hampton Mass who is using multiple social media outposts (YouTube, Facebook, mySpace, blogging, Twitter, FriendFe
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Very detailed process on how to create a cheat sheet of social media outlets on any topic. Methodology uses different tools like delicious to identi
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This post is part of a series with many good reads linked within it. It's essence is that marketing needs to be an umbrella effort that closely link
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